The Department of Communication Arts hosted Burak Bozkurt, the founder of 51 Digital, one of the leading agencies in the field of “Influencer Marketing Communication”, as part of the “Seminar V” course on Wednesday, October 16, 2024.

Bozkurt emphasised the increasing importance of influencer marketing in the digital marketing world and shared his sectoral experiences. In his speech, he explained the intricacies of creating effective influencer campaigns, the critical importance of choosing the right influencer and how brands can benefit from this strategy. He also reinforced the theoretical knowledge with practical applications by giving examples of 51 Digital's successful projects.

Students had the opportunity to gain a comprehensive perspective on the dynamic world of Influencer Marketing with Bozkurt's industry insights and predictions about future trends.