As a branch of the Effective Communication Club, the “Effective Communication Club Public Relations and Advertising Workshop” started its activities, which aims to learn by applying the activities of the advertising and public relations sectors. Being the guest of Feveran, Turkey's first born digital communication agency in Beşiktaş-Istanbul, AtölyEİK provided the participants to receive three separate trainings and practices. After the crisis management training given by Tülin Çeneli Dönmez, the founding partner of the agency, a case was given to the participants and solutions were awaited. Afterwards, Creative Strategist Duygu Acar and Digital Communications Director Betül Acar provided training on positioning strategy, idea finding stages and digital strategy. Afterwards, the participants were asked to do a case study again according to this training. Participants presented the ideas they created within a certain period of time. Bringing together training and practice, AtölyEİK noted the positive feedback of all participants and the agency. AtölyeEİK will continue its activities in the Spring term.