A seminar titled "The Significance of Artificial Intelligence in Digital Marketing" was held with the joint efforts of the Department of Communication Arts and the Effective Communication Club, on Wednesday, March 27, 2024, at the 1st floor multi-purpose hall in the Ataköy building of the Bakırköy campus. BusinessUp Founder Önder Türker, who attended the event as a speaker, elaborated on how artificial intelligence can be used more effectively in the telecommunications sector and how artificial intelligence can help aid the communication professionals in digital marketing.