Department of Communication Arts

A seminar titled "The Significance of Artificial Intelligence in Digital Marketing" was held with the joint efforts of the Department of Communication Arts and the Effective Communication Club, on Wednesday, March 27, 2024, at the 1st floor multi-purpose hall in the Ataköy building of the Bakırköy campus. BusinessUp Founder Önder Türker, who attended the event as a speaker, elaborated on how artificial intelligence can be used more effectively in the telecommunications sector and how artificial intelligence can help aid the communication professionals in digital marketing.

Res. Assist. Kübra Karapınar Eyvel from the Department of Communication Arts provided "Social Responsibility and Environmental Protection in Clubs" training to Beşiktaş Football Academy technical and administrative teams and athletes in the program organized at BJK Fulya Hakkı Yeten Facilities within the scope of the Turkish Football Federation 2023-2024 UEFA Club License Statute.

In cooperation with the Department of Communication Arts, the Department of New Media and Communication and the Effective Communication Club, a trip to Başka İşler Advertising Agency was organized. Within the scope of the trip held on December 26, 2023, our students observed advertising practices in the agency environment. Our students who participated in workshops on advertising design were given trainings on various fields such as event organization and event production.

The Department of Communication Arts organized a graduate student panel titled "A Look at the Changing World of Communication with Graduates" on Wednesday, December 13, at 13.00, in the multi-purpose seminar hall of the 1st floor of the Bakırköy campus Ataköy building. 2017 graduate İpek Demiralay, Polat Emre Çırganiş, Göktuğ Hekimoğlu and 2022 graduate Miraç Kadir Dalmış conveyed to the student their experiences, projects and knowledge about internship/employment processes in the digitalizing and changing communicating center in the panel moderated by Lecturer Yakup Pera Sağıroğlu.

Ali Anıl Ece, our student from the Department of Communication Arts, prepared a successful presentation with their group in accordance with the brief given in the "UniChallenge+ Digital Student Jobs Training Camp" program organized in partnership with IAB and Akbank and was awarded the first place. We congratulate our student and wish them continued success.

The "Marketing Summit", held on November 7-8 with the joint efforts of the Department of Communication Arts and the Effective Communication Club, brought together the marketing directors and teams of many brands with students. The "Marketing Summit", which featured many significant names, not only entertained the students with its opening shows and festivities but also offered a comprehensive flow of information with its sessions. The first day was opened with the opening act Rock and Culture Club concert and then three-session conversation was held.

Hasan Can Kaya came together with the students of Istanbul Kültür University Department of Communication Arts at The Ritz-Carlton Istanbul. The successful comedian listened with interest to the extensive research prepared by the students within the scope of the "Communication Strategies" course.

Within the scope of the "Seminar VI" course, a visit was paid to the Faculty of Art and Design, the Department of Communication Arts by the Senior Art Director of Tailor Of Brands Strategic Marketing and Communication Brand Agency Melek Göktekin. In the event held on Wednesday, May 3, 2023, Göktekin met with our senior students and informed them about the functioning, functions, and responsibilities of the design department within the advertising agencies.

A visit was paid to The Faculty of Art and Design, the Department of Communication Arts by Anatomy Marcom Advertising Agency Senior Copywriter Avi Erdemir on Wednesday, April 26, 2023. As part of the "Seminar VI" course, Erdemir met with our senior students and informed them about the functioning, functions, and responsibilities of the creative department within the advertising agencies. Our students had an idea about what the sector expects from a copywriter and career opportunities in this field before starting their careers.

Department of Communication Arts students prepared a communication campaign for Edis, one of the most successful artists of the recent periods. Within the scope of the "Communication Strategies" course, which has prepared communication campaigns for many successful businesspeople and artists such as Ali Sabancı, Ali Sunal, Cem Hakko, Demet Akbağ, Murat Ülker, Meltem Cumbul, Ümit Boyner, our students carried out an extensive work for the artist Edis under the leadership of the Lecturer Berna Sağlam Naipoğlu.